By Tony Flores and Hugo Hernandez
Free PR: Hire Hispanic contractors as much as possible to start a good relationship.
SE HABLA ESPANOL: Spanish language signs and Spanish speaking staff is always a big plus.
Test drive is free: encourage your clients to touch and smell the merchandise before buying.
Focus in successful promotions;Innovative Exchange:
We take pesos! The Pizza Patron franchise gets great PR and free promotion at their first Texas locations by accepting Mexican currency; pesos.
Promote BUY ONE GET ONE FREE. Use in-store display with pretty girls at the display to promote sales.
Remember not all Hispanics use couponing! Recent arrivals avoid coupons for many reasons; they don’t want charity and secondly they don’t understand the merchandising concept and thirdly the ethnic stores they shop in, don’t accept coupons.
Holidays Galore!
15 September Mexican Independence Day
12 December Día de la Virgen
24 December Christmas celebration
7 January – Three Kings Day
Other important events:
Central American Games in Puerto Rico, Spring 2010
Mexico Soccer tournaments
Soccer World Cup
Puerto Rico and Dominican baseball season in the Caribbean.
To learn the full calendar of Latino events and more tips drop us an email: crece@elclubdecomerciantes.com
Free PR: Hire Hispanic contractors as much as possible to start a good relationship.
SE HABLA ESPANOL: Spanish language signs and Spanish speaking staff is always a big plus.
Test drive is free: encourage your clients to touch and smell the merchandise before buying.
Focus in successful promotions;Innovative Exchange:
We take pesos! The Pizza Patron franchise gets great PR and free promotion at their first Texas locations by accepting Mexican currency; pesos.
Promote BUY ONE GET ONE FREE. Use in-store display with pretty girls at the display to promote sales.
Remember not all Hispanics use couponing! Recent arrivals avoid coupons for many reasons; they don’t want charity and secondly they don’t understand the merchandising concept and thirdly the ethnic stores they shop in, don’t accept coupons.
Holidays Galore!
15 September Mexican Independence Day
12 December Día de la Virgen
24 December Christmas celebration
7 January – Three Kings Day
Other important events:
Central American Games in Puerto Rico, Spring 2010
Mexico Soccer tournaments
Soccer World Cup
Puerto Rico and Dominican baseball season in the Caribbean.
To learn the full calendar of Latino events and more tips drop us an email: crece@elclubdecomerciantes.com
Comments