12 Easy Steps to Attract Hispanic Customers without a Marketing Budget

By Hugo Hernandez and Tony Flores

For example… in your parking lot

1. Show their colors: display their country flags and popular sports teams
2. Become the community showcase by displaying or hosting to cultural events
3. Allocated space for a community bulletin board at your store and allow a section for Hispanic newspapers, magazines, free classifieds and business cards.
4. Hire a clown or entertainment to attract families and remember their kids are everything to them.
5. Donate your space for church and youth activities, such as Boy & Girl Scouts. .
6. Invite Hispanic vendors to use your facility to sale specialty items for a low or no fee on the weekends for Hispanic celebrations.
7. Invite Hispanic candidates to post their electoral promotions on your park it lot.
8. Invite Hispanic officials to your store and display their pictures inside the stores.

9. Inside the store The ambiance: play their fever music and radio stations

10. Be extremely formal, always call them senor y senora and always use pleasantries words like muchas gracias, muy buenas tardes, Que tengan una Buena tarde.
11. Keep your best, cleanest and nicest player at the register
12. Get involve in community outreach, both educational and cultural


To learn the most important Spanish words for your store please visit at
crece@elclubdecomerciantes.com

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